V Grass Nanjing Flagship Store
A flagship retail experience inspired by elegance, craftsmanship and timeless luxury.
Nanjing, China
- Interior Design
The V Grass flagship store in Nanjing, China, draws inspiration from the grandeur of the Italian palazzo and the geometric precision of classical European architecture. The design translates this architectural language into a contemporary retail environment that is both elegant and immersive.
A dedicated VIP lounge, the first for V Grass, provides a private setting for clients and events. The lounge adopts the same material palette as the retail spaces, but with a darker, more intimate tone — warm grey terrazzo floors, lime-washed engineered ash veneer walls, and curated artworks inspired by the V Grass couture range.
The rest of the store is organised as a sequence of four interconnected spaces, lined in rich silks and white terrazzo, linked by grand terrazzo portals.
A monolithic terrazzo floor flows continuously through the spaces, punctuated by luxurious inset bamboo silk carpets in generous seating areas. This progression culminates in a 6.5 m-diameter rotunda, a defining spatial and visual centrepiece.
Overall, the store offers a carefully choreographed journey: from a hard-paved foyer to a rich drawing room, through a grand salon, and into the rotunda. The design balances classical formality with contemporary detailing, creating a space that is timeless, luxurious, and deeply expressive of the brand’s identity.
